Senior Management - Green Build Systems skip to Main Content

Green Build Systems (GBS) has a hand-picked senior management team, selected from individuals with successful backgrounds from a diverse range of industries.

ALEXANDER PEARCE
CHIEF EXECUTIVE OFFICER

Alexander is a construction and real estate entrepreneur whose expertise and experience derives from a family built business stemming back several generations.
Alexander’s expertise helped the family business develop an award winning Nursing / Care home portfolio as well as building high quality 4-bedroomed detached residential properties .

As part of Alexander’s property prowess, he has more recently added to his real estate portfolio with investments made in land and related assets, such investments include the luxury Tyram Lakes Hotel, Spa & Resort in Hatfield, South Yorkshire.
Alexander’s family property portfolio encapsulates a range of development assets ranging from stables, eco lodges, hotels, forestry and land, apartments and industrial units.

A true visionary, Alexander studied the trends in eco building and recognised an ideal opportunity to develop construction products which would be energy saving, eco-friendly, and could make a real contribution to society whilst maintaining his high standards of profitable and sustainable businesses.

MICHAEL SMITH
CHIEF PRODUCTION OFFICER

Michael joined GBS in 2017 and brings a wealth of experience to the company as well as being a driving force in creating the concept of our fully automated manufacturing system.

Prior to moving to GBS, Michael was positioned in projects at Redrow Plc (one of the largest British housebuilding firms listed on the FTSE 250). He has held numerous managerial positions within the automotive and engineering industries – including roles as Purchasing and New Product Development Manager in automotive factory and production line setups across Europe.

Michael also has hands-on experience of managing engineering operations within companies, and of engaging in project management activities for factory builds. Most notably, he has worked with the global blue-chip engineering group GKN Plc (quoted on the FTSE 100), and the German automobile manufacturer Volkswagen (VW).

RICHARD CROFT
EXTERNAL CONSULTANT

The team at GBS were pleased to invite Richard to postpone his planned retirement and to join the team at GBS so that we may utilise his skill sets at driving companies forward to achieve their aims.

Starting in Industrial Engineering in the food industry, Richard progressed to senior Industrial Engineer status within both the Automotive and Furniture Manufacturing Industries. Richard was responsible for a major improvement project which led to the introduction of one of the first robotic systems in the UK (RAMP – Random Activity Multiple Programmer). His career continued within the “engineering of industry” environment to senior management level for multi-national companies, which included responsibility for multi-site manufacturing facilities, manufacturing innovation, factory layouts, ergonomics and the development and measurement of manufacturing systems.

Richard also served as Director of European Operations at BPC Inc. and was involved in banking projects and UK Football Association projects.

Richard was head-hunted by a national company in Yorkshire and undertook the initial role of Manufacturing Director before being promoted to the parent board as group Operations Director, where he helped to create an award winning multi-million pound business.

Later in his career, Richard established his own consultancy firm before transitioning to Managing Director at a high-tech electronics firm supplying the MOD’s Warship Support Agency (WSA), various airlines and numerous blue-chip entities such as Airbus, BAE, Rolls Royce, BMW, Sandvik, and Iscar.

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