Green Build Systems (GBS) has a hand-picked core team which comprise our Directors and Professional Specialist Advisors selected from individuals with successful backgrounds from across a diverse range of industries.


Alexander is a construction and real estate entrepreneur whose expertise, natural sales drive, and experience derives from a family-built business stemming back several generations.

Alexander’s expertise helped the family business develop an award-winning Nursing / Care home portfolio as well as building high quality 4-bedroomed detached residential properties.

As part of Alexander’s property prowess, he has more recently added to his real estate portfolio with investments made in land and related assets.

Alexander’s family property portfolio encapsulates a range of development assets ranging from stables, eco lodges, hotels, forestry and land, apartments, and industrial units.

A true visionary, Alexander studied the trends in eco building and recognised an ideal opportunity to develop construction products which would be energy saving, eco-friendly, and could make a real contribution to society whilst maintaining his high standards of profitable and sustainable businesses.

His keen interest in sustainability, the protection of flora and fauna, plant-based health foods and his desire to support local communities as well as supporting ways to help the underprivileged to be able to support themselves led to his keen interest in developing the GBS Modular Vertical Farm systems.

Daniel heads the marketing arm of GBS, bringing his inspirational and creative prowess to the company along with both excellent leadership and communication skills obtained via a strong track record of experience at Board/Director level. He brings not only ambition, but a strategic and insightful business mind for building brands and contributing to the development of our commercial marketing strategies in close collaboration with our Leadership team and Specialist Professional Advisors.

Of notable, and a much-welcomed benefit to GBS, is Daniel’s previous professional collaborations and project successes with Richard Croft (our Professional Advisor on Business Strategy). GBS has been very pleased to seize upon and embrace such a continual and fruitful working relationship as part of its growing operations, helping deliver confidence and optimism throughout the team.

Professionally, Daniel has gained a breadth of experience as an entrepreneur and a business owner, having had oversight and an input into all core aspects of business activities across the board - this including marketing functions. His early career commenced in financial markets, specialising in equities broking and alternative private capital financing on projects, to which he later transitioned to roles on Sales & Trading desks with a focus on main market equity derivatives sales.

Post-graduation, Daniel completed his vocational training via the Legal Practice Course (LPC) at ULaw London Moorgate with a specialisation in corporate transactions and finance. As an undergraduate, he read law at Lancaster University graduating with 2.1 LLB (Hons), subsequently obtaining his postgraduate LLM in Corporate & Financial Services Law from the National University of Singapore (NUS).



Plant Specialists, Sciences & Technology

Jason is the CEO of award-winning Aponic Ltd, developers of Vertical Aeroponic Farming systems and sustainable food growing systems.

Starting with a background in engineering and programming, but with a natural fascination for natural ecosystems, it seemed almost a natural progression for Jason to enter the world of vertical soil-less growing.

With business links to New Anglia Growth Hub, InCrops, and a member of AgritechE, Jason has appeared as guest speaker at several conferences and has visited Zambia with the DIT, as well as spending time with the Foreign and Commonwealth Office (FCO).

Jason is spearheading our joint interests within the farming community, particularly focusing upon systems that can be installed into existing structures, as well as an African-based project in which we share mutual interests.

We have worked together with Jason frequently for some time now, but as specific projects have been formulated and may be close to fruition, it is appropriate and welcomed by GBS that we work much closely within a more formal structure.

Engineering, Manufacturing and System Development

Sean has over 30 years’ experience in both Mechanical and Electrical Engineering gained within a diverse range of industries which include, oil and gas, edible oils, chemical production, bespoke manufacturing, and horticultural industries.

With a background in Engineering Management and Mechanical Design, Sean also owns MES Ltd who are involved in the design and construction of electrical control panels and mechanical design for industrial and horticultural sites.  Their skills also cover plant layouts, piping & instrument diagrams, process design, 2D and 3D drafting as well as project management.

Within Sean’s remit, he has experience also of both mechanical and electrical manufacture and worked alongside both Tim and Chris on the Growing Underground project. Other projects which all 3 have worked on together include Liberty Produce and Space 10 where GrowStack vertical farming units were installed into a pop-up restaurant.

Damon provides a wealth of experience as an entrepreneur along with this professional background in engineering, electrical and electronic engineering, and as a manufacturing specialist.

Damon's experience began from a traditional 5-year apprenticeship at UV Systems Ltd in welding, fabrication, sheet metal engineering, CAD design and CNC programming. As an entrepreneur, lateral thinker and natural leader, Damon became engineering manager at the age of 25.

At age 27, he then went on to form DaRo Products specialising in sub-contract sheet metal work, plastic vacuum forming, assembly work, welding, and fabrication. Seven successful years later, he formed DaRo UV Systems and then subsequently, established the DaRo Group. Over the next 10 years, the business continued to grow and through acquisition incorporated Light Years Ahead (an LED specialist company and long-term customer of DaRo). DaRo Fibre Products was then created - a design and manufacture specialist of fibre optic cabling equipment.

In pursuing a change, Damon went on to successfully exit and sell this business..

Gerald's professional experience extends from electrical, electronics, automation and software programming, and system design.

Originally an apprentice trained electrician, Gerald worked for 8 years specialising in both domestic and industrial electrical installations before moving on to work for a number of years within the theatre industry building management systems, stage equipment CCTV systems and controlled access systems. Gerald also has expertise in electrical panel design and build, programming and electronic design, and prototyping.

Gerald's electronics expertise and design skills came to the fore when he formed Stage Products Ltd, which was successfully engaged in the manufacture of automatic guided vehicles, remote control systems, fibre optics installations, remote communications products, and telemetry.

Julian's professional expertise ranges from Ultraviolet (UV) systems product development, electrical and electronic engineering, microelectronics, and computer and software engineering.

Albeit starting his career in engineering, Julian moved rapidly into product assembly management before entering technical sales specialising in water treatment, air and surface disinfection systems using UV light.

Joining DaRo UV Systems as Business Leader, he took responsibility for all commercial aspects of the business including sales, marketing production and product development, and he is well respected within this business sector having led the organisation to multi-million-pound turnover status.

Julian has also completed considerable work with UV equipment design along with equipment specifications for hydroponic systems.

Business Support & Advisory

As a previous Chairman of GBS, we are delighted to welcome back Richard from a bout of ill health and enforced retirement. We are pleased to have the opportunity to utilise his invaluable experience at senior level, whilst embracing his undoubted enthusiasm for the GBS business along with his shared vision for the company’s future. 

Born into farming life, Richard started his career as an Industrial Engineer within the food industry, an area which co-incidentally he has returned to as a consultant several times.   

He progressed to senior Industrial Engineer status within both the Automotive and Furniture Manufacturing Industries. His career continued within the “engineering of industry” environment to senior management level for multinational companies, which included the responsibility for multi-site manufacturing facilities, manufacturing innovation, factory layouts, ergonomics and the development and measurement of manufacturing systems.

Headhunted by a national company in Yorkshire, he undertook the role of Manufacturing Director before being promoted to the parent board as Group Operations Director, where he helped to create an award winning multi-million-pound business.

Later in his career, Richard established his own consultancy firm before transitioning to Managing Director at a high-tech electronics firm supplying the MOD’s Warship Support Agency (WSA), various airlines and numerous blue-chip entities such as Airbus, BAE, Rolls Royce, BMW, Sandvik, and Iscar.

During the last 15 years Richard further developed his consultancy business undertaking contracts with such industries as Frozen Foods, and fresh produce packing plants as well as developing systems to handle produce across multiple sites and canning operations.

Throughout his career, he has always had a love for marketing, copywriting, PR plus sales and marketing strategies and over the last 10 years has transformed his consultancy business to a marketing and strategy specialist service.

George has secured over £50M of grant-funding (from UK and European funding-bodies) for clients’ technological innovations. His capability stems from 30+ years’ experience leading teams of researchers in new product development and marketing, combined with a natural curiosity and a gift in communicating.

First-hand experience of innovations includes energy, food and health technologies, telecommunications, AI & data, and advanced materials. George has also led two technology-based start-up businesses - one in innovative heat-pumps and the other in open-source software systems.

A graduate of University of Cambridge (Natural Science and Process Engineering) and University of Birmingham (MSc by research), he is a Chartered Engineer (CEng IChemE) and holds an MBA (with distinction) from Warwick Business School. Arising from his work across industry and academia, George brings a wealth of contacts and a deep understanding of the world-leading science and engineering available in top UK universities.

George is able to create supply-chain partnerships, tailor concepts to funding-schemes, project-manage, write, and submit funding applications.

Tim comes with 30 years’ experience of providing business support to growing businesses, be they small start- up operations or large multinational corporations (MNCs).

Additionally, he has been involved with the attraction of FDI (Foreign Direct Investment) projects for Doncaster, Dearne Valley, South Yorkshire, and the wider Yorkshire and Humber region.

A strong believer in forming long term business relationships with clients based on trust and the bettering of expectations, Tim is very much considered to be a "go to contact" for such businesses and remains so 30 years on after his first intervention with these clients.

Throughout his career, he became increasingly engaged with socially disadvantaged groups and organisations by providing assistance and support throughout their journeys and development, and continues to work towards fair and inclusive growth strategies.

Call us on: +44 (0) 113 733 5186 to find out more!